More Random Tips from PNWA 17

PNWA  Conference -- Part 2

I taught a class at the Pacific Northwest Writers' Association Conference, something I've been jonesing to do for years.
The class was called Survival Kit for Your Virgin Year - Tips for First-Time Authors.

Aside from having to speak in a microphone and stand at a podium (which I find terribly impersonal) it went well. OK, my new retainer thing in my mouth kept making me salivate and was distracting, and then there was that time I sneezed and it almost flew out on the stage, but I tried to rattle off as much info as possible in 90 minutes. People stayed and listened. I promised to send them my free KDP Select manual if they emailed me. Many did and I've sent it out to a bunch of new friends.

Here's the gist of what was said at the talk, for those who missed it:

You've written your book. Now what?


For self-pubbed authors...

1.       Cover-- Must catch the eye, be suitable for the genre, look professional, Kindle Cover Creator works too if you can’t spend money on a professional photo from Stock Photos, Dreamstime etc. Standards must be used to upload a photo. Professional cover creators charge from $100 and up, depending on the cost of photos. Find covers you like and email the author, or tweet message to ask who did the cover.

2.       Formatting-- Have it done professionally if you’re not sure.  Follow standards – 12 point, margins etc. At the beginning of your document, be sure to include Title page, Copyright page, Dedication, and anything else you’d like the reader to see before beginning the story. Remember Epages are free. At the end include Acknowledgements, Referral to web pages etc. Some writers put reader guides for bookclubs, some recipes, photos.

3.       Title – Must be catchy and genre appropriate, Use popular keywords in subtitle to aid in visibility, The title must be larger than your name until you have a readership. Font is important to genre.

4.       Content – Make sure you have a catchy beginning and keep the pace snappy. Imagine a contest submission for the first ten pages, then thirty etc. Use beta readers before you publish and listen to their comments, especially if several have the same criticism, Follow advice on how to write a compelling novel. Writing a good strong story without typos and problems is your best defense against fading into obscurity. Use a pro editor if you can afford one.

5.     Keywords and Categories – Amazon Keywords can make or break a novel, Make sure you have the ones that will put your book in front of readers, Learn how to request a unique category to boost sales.

6.     Promo – Free Days on Select, $0.99 Promos, Kindle Matchbook, Kindle Countdown Deals, Online ads, Some promos and sites are better than others for visibility.

FOR ALL AUTHORS--Self-Pubbed or Traditional

7.       Reviews – Must get reviews right out of the gate. Encourage friends and strangers to write you a brief review. Manage the review section of Amazon by engaging readers. (I thank every reviewer but don't comment on bad reviews!)

8.     Social Media – Pick two and do them well. Facebook has a wealth of groups you can join, use for promo, Photos! Make an Author Page and get likes, Pinterest is up and coming with a large female following, Twitter is a great way to spread the word. Follow back. Brand yourself.

9.     Friends – How to use your friends and family to get the word out without looking like a leech. Refer them to a blog on how to write you an honest review. Tell them you have a goal of 20 reviews by Month’s End. Use friends to find appropriate readers, share on Facebook, Give them a free copy to pass on.

1       Stamina – Pace yourself because you’re in this for the long run, Take short social media breaks, Keep writing, Set a 5 year plan with goals to release new books, Write short stories to promote your novels and give you a break from the full length commitment, Have short stories feed into the more expensive novels. Make them perma free, Accept the disappointments as challenges and keep going.

I have a manual on advertising and where to put money to have successful promotions on Amazon KDP Select. The booklet includes over 50 sites for free and cheap ads when you have a promotion and saves the author over 20 hours of searching for ad sites. email me for the manual and I'll send it.

Random tips

Create a great bio on Amazon's Author Central and link everything to social media

Mail Chimp for author newsletters

Don't include last names in acknowledgements or they may not be able to review

Start a group blog like this www.beachreadauthors.blogspot.com

Share readers with other similar writers- band together!

Always ask readers to sign up for your newsletter, collect readers like they are gold!

Have a pro author photo taken

I thank all reviewers bad or good to create engagement on Amazon

Ignore Goodreads reviews because their star system is brutal

Take out ads! Promo the heck out of your book like it's the best read since Harry Potter!!!

Email me for the KDP guide at kim hornsby @ yahoo .com (no spaces)

Go Get'em, Virgin!

Kim

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Rock Star Tips

Yesterday I guest blogged and promised tips on building self confidence for public speaking (Rock Star Tips) and realized that post is no longer here. Only a silly nattering on about how I was nervous conducting my workshop Channeling Your Inner Rock Star.

Here are my tips in a nutshell (acorn, if you're wondering)

When speaking in public or just meeting your public:

1. Wear something fabulous that makes you feel extra special. Even a pedicure counts because the whole idea is to make you FEEL like you are extraordinary. Carry a small token to give you courage, like a seashell.
2. Give yourself a stage name if you don't already have a pen name. This will be how you refer to yourself in your own mind when summoning the alter ego who is fabulous in front of crowds and oozes self confidence.
3. Imagine that person has an entourage, a secretary, a personal umbrella handler (PUH) and twenty employees who handle her every need. She also has a second home in ______. You fill in where you've always wanted to live, given scads of moulah.
4. Smile, Nod, Take deep breaths. People will wait if you seem confident. Don't be afraid of dead space. It is like the period after your profound comment.
5. Imagine the group in front of you as a gathering of friends who love you. They WANT you to be fabulous, engaging, honest. There's nothing worse than trying to watch someone who is terrified of failure or rejection. If you believe you are wonderful, the audience will too.
6. Don't look directly at anyone, just scan the sea of faces, in a large crowd and play to the back of the room.
7. If they laugh at your joke, use that pause to collect yourself and proceed.
8. Try to enjoy the fact that people are listening to what you have to say. It doesn't need to be profound, only temporarily entertaining. For the moments you are speaking, you must imagine that they find you interesting, or they wouldn't still be sitting there.

There are scads more tricks but these are the essentials. Feel free to email me if you need some personal love or attention about speaking in front of a group. You are FABULOUS!
Kim

Rock Star Confidence Crumbles

I teach a humble little course about Confidence to writers who tremble at the thought of getting up in front of thousands of adoring fans (or even 2). This story is what happened to me one Saturday, whilst teaching...

As I gazed out on the audience of attendees who came to ‘Channeling Your Inner Rock Star’ and I cautioned my listeners how to avoid reading the audience too closely, I realized that the group in front of me looked more bored than a group of supermodels at a class about humility.

I almost broke a sweat as I worried about how the women in front of me were receiving what I said. Am I being too confident about self-confidence? Not confident enough? Can they tell I’m worried that I’m not helping them enough? Am I simply feeding my desire to be watched, by doing this class? To be loved?  Accepted?

I stopped myself. Be confident. Assume they love you, Kim.

I followed my own advice and believed that they were praising the day they saw my name on the workshop lineup. It’s what you should do in a situation like this.

My audience on Saturday was a small group, given that the AVON live-stream online chat was five feet from our door (with cupcakes), but I was pleased at the turnout. I’d been prepared for one or two. Having been in the Bellevue Hilton bar years before, when we’d added to our group of cocktailers a gal who didn't have anyone attend her workshop. “Oh dang,” we’d said with glasses of chardonnay, “join us and you can do your workshop on us.”

Not my workshop though. I had attendees! After all, it was only 11 am. These pioneers had waded through a Cherry Adair chat and Avon loving bodies to get to the door of the workshop that would teach them how to channel the most confident, most engaging side of oneself in the new days of self- promotion. These gals had put off other incredibly helpful classes to see if I could offer some insight to confidence. All I needed was one person in the class to need me. To need the confidence to do their own PR work.

I raged on. And it was magic.

After the class, the person who I thought was most likely to run for the door in boredom, approached me with a story to break my heart--to make this reader want to champion for her, to read everything she’s written. And, I wondered what, in an audience of writers who worry about self confidence, was I expecting to see? The writers who attended my class, gave me confidence that there are many ways to support, to love and to champion for the women who have left the safe path to write novels. And that we totally rock. You totally rock. Just the fact that we write books, hoping to entertain and enlighten... I love us.

Singing ‘We are the champions, my friend...”

And now, in an effort to Channel my inner rock star, here is my new signature to show I’m social-media savvy...

Fancy Signature,

Kim Hornsby

Commercial Women's Fiction

You only journey if you dare to leave home

The Dream Jumper’s Promise

Necessary Detour

www.kimhornsby.net

www.kimhornsby.blogspot.com

http://twitter.com/kimhornsby

Technically Challenged but Hey, I Can Blog!

Ok, so I can't figure out Createspace, can't attach music to my slideshow/trailer and may self destruct as I try to promote my first book, but I'm trying, aren't I? At the age of 55, I was raised in an age (and town) where computers just weren't available. If they arrived in the school system it was after I graduated. I never sat behind a real computer until I was 40 and had my first baby. The internet had to be explained to me years before by an infommercial host I worked for who called it "the information highway". I'm pretty sure I rolled my eyes and thought he was drunk. How could you get all that information from a box on your desk, I mean really?
Twenty-two years later I have my very own kompooter and can type all kinds of things and publish stuff and pretend that people are listening to me. Yes, I have a blog, yes, I have a web page and yes I can email with the best of 'em but please don't ask me to format anything or delve too deeply into the bowels of WORD to fix anything. Or to go into the bowels of anything, come to think of it. I'm not very savvy at the box on my desk. I recently lost my whole address book in email and can't figure out how to get it back. This is not good seeing I want to email everyone I've ever known to ask them to buy my book. A year before I couldn't figure out how to access my photos, then realised that they have their very own file. It's too much for this old brain. Do I have to learn all this too even though I just think I figured out how to write a book. Yes, yes, I think so. I fear I will get left behind like the kid in Home Alone if I don't learn to keep up. Tweeting is baffling to me and I keep asking my ten year old to figure it out and then let me know in 4 words or less. Facebook is relatively understandable. Email is a breeze unless I go on vacation and can't get in to my account that I've had since I sat at my first computer. BUT, creating slideshows with music has got me pulling my already thinning hair out by the roots and having to join all these groups in Yahoo and post and contribute has me wishing I was a little more technically minded. I'm exhausted just thinking about all this.
Here are some words that didn't exist when I was at the top of my retention and understanding game: Download, jpg, tweet, kindle, pinterest, blog, vlog, hyperlink, internet, search engine ( I still am not sure what this is) and smart phone. The latter of which I do not have, nor do I want.
I am a self published author, as well as published with a real, live NY publishing house and I'm damned lucky to have gotten that far. Super, uber-lucky, some would say, namely some lady on Goodreads named Jayne something who gave my novel a rating of 2 when everyone else loved it. I know I'm fortunate to be where I am, although self pubbing is only a matter of choice, not brains or talent, and I am thankful to be in this space age decade of being able to read off a glowing panel in my hands as I lie in bed at night, especially reading my very own book--words I put on that page. The thought of it is heady.
So when you ask why I haven't created a kick-ass trailer for either of my published books or why I don't tweet more, or share cool photos on FB, please imagine my ability to do these things as a baby lying in a blanket waiting for someone to diaper and feed it. Useless. Dependant on whatever information another writer wants to throw my way.
It isn't that I don't want to do these things. I do. I'm just not developed enough as a modern writer to draw on these new-fangled, dad-burned devices to use what's in front of me. I'm trying the best I can with what I have. No tweeting for now and probably no trailers. But at least there will be books.
Over and out for now. Thanks for reading, as always!
Kim