More Random Tips from PNWA 17

PNWA  Conference -- Part 2

I taught a class at the Pacific Northwest Writers' Association Conference, something I've been jonesing to do for years.
The class was called Survival Kit for Your Virgin Year - Tips for First-Time Authors.

Aside from having to speak in a microphone and stand at a podium (which I find terribly impersonal) it went well. OK, my new retainer thing in my mouth kept making me salivate and was distracting, and then there was that time I sneezed and it almost flew out on the stage, but I tried to rattle off as much info as possible in 90 minutes. People stayed and listened. I promised to send them my free KDP Select manual if they emailed me. Many did and I've sent it out to a bunch of new friends.

Here's the gist of what was said at the talk, for those who missed it:

You've written your book. Now what?


For self-pubbed authors...

1.       Cover-- Must catch the eye, be suitable for the genre, look professional, Kindle Cover Creator works too if you can’t spend money on a professional photo from Stock Photos, Dreamstime etc. Standards must be used to upload a photo. Professional cover creators charge from $100 and up, depending on the cost of photos. Find covers you like and email the author, or tweet message to ask who did the cover.

2.       Formatting-- Have it done professionally if you’re not sure.  Follow standards – 12 point, margins etc. At the beginning of your document, be sure to include Title page, Copyright page, Dedication, and anything else you’d like the reader to see before beginning the story. Remember Epages are free. At the end include Acknowledgements, Referral to web pages etc. Some writers put reader guides for bookclubs, some recipes, photos.

3.       Title – Must be catchy and genre appropriate, Use popular keywords in subtitle to aid in visibility, The title must be larger than your name until you have a readership. Font is important to genre.

4.       Content – Make sure you have a catchy beginning and keep the pace snappy. Imagine a contest submission for the first ten pages, then thirty etc. Use beta readers before you publish and listen to their comments, especially if several have the same criticism, Follow advice on how to write a compelling novel. Writing a good strong story without typos and problems is your best defense against fading into obscurity. Use a pro editor if you can afford one.

5.     Keywords and Categories – Amazon Keywords can make or break a novel, Make sure you have the ones that will put your book in front of readers, Learn how to request a unique category to boost sales.

6.     Promo – Free Days on Select, $0.99 Promos, Kindle Matchbook, Kindle Countdown Deals, Online ads, Some promos and sites are better than others for visibility.

FOR ALL AUTHORS--Self-Pubbed or Traditional

7.       Reviews – Must get reviews right out of the gate. Encourage friends and strangers to write you a brief review. Manage the review section of Amazon by engaging readers. (I thank every reviewer but don't comment on bad reviews!)

8.     Social Media – Pick two and do them well. Facebook has a wealth of groups you can join, use for promo, Photos! Make an Author Page and get likes, Pinterest is up and coming with a large female following, Twitter is a great way to spread the word. Follow back. Brand yourself.

9.     Friends – How to use your friends and family to get the word out without looking like a leech. Refer them to a blog on how to write you an honest review. Tell them you have a goal of 20 reviews by Month’s End. Use friends to find appropriate readers, share on Facebook, Give them a free copy to pass on.

1       Stamina – Pace yourself because you’re in this for the long run, Take short social media breaks, Keep writing, Set a 5 year plan with goals to release new books, Write short stories to promote your novels and give you a break from the full length commitment, Have short stories feed into the more expensive novels. Make them perma free, Accept the disappointments as challenges and keep going.

I have a manual on advertising and where to put money to have successful promotions on Amazon KDP Select. The booklet includes over 50 sites for free and cheap ads when you have a promotion and saves the author over 20 hours of searching for ad sites. email me for the manual and I'll send it.

Random tips

Create a great bio on Amazon's Author Central and link everything to social media

Mail Chimp for author newsletters

Don't include last names in acknowledgements or they may not be able to review

Start a group blog like this www.beachreadauthors.blogspot.com

Share readers with other similar writers- band together!

Always ask readers to sign up for your newsletter, collect readers like they are gold!

Have a pro author photo taken

I thank all reviewers bad or good to create engagement on Amazon

Ignore Goodreads reviews because their star system is brutal

Take out ads! Promo the heck out of your book like it's the best read since Harry Potter!!!

Email me for the KDP guide at kim hornsby @ yahoo .com (no spaces)

Go Get'em, Virgin!

Kim

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Book Covers Drive Me CRAZY!

Book Covers drive me absolutely Bat-Poop, Around-the-Bend Crazy. I want to tear out my hair.

Because it is entirely possible (and probable) to judge a book by its cover, having a compelling book cover that represents the story is absolutely imperative. You don't want a photo of a pretty pastel-colored house with a flower garden if it's Suspense, nor do you want to have a bloody knife, if your story is Women's Fiction. Those are obvious examples but there are so many grey areas that I drive myself to Chardonnay when trying to decide on a book cover.

I am a person who sees everything from 27 different angles so a final decision never actually happens. I have to give up changing, looking, tweaking. I have to actually get so frustrated, tired and broken in spirit, that I give up, like some wild mustang that has to be shown who's boss in the ole corral. Don't get me started on how long it took to decide on this cover:

Recently, I had the opportunity to change my cover for a non-Indie novel of mine published with a wonderful publishing house. Don't get me wrong. Taking away some of my torture by making me a cover and then not letting me have a say in it, was wonderful in a way.
This book (which I LOVE!) had a cover that did not represent my story very well. At least the hero was wrong. The hero on the cover has skinny, adolescent-girl arms, wears a mint green polo and has a very tall head with a clean-cut look. In the book he is described as someone more, shall we say, ruggedly manly. On Pinterest, he is Sawyer, that hunk from the hit TV show LOST.

Don't ask me how I got the publisher to agree to changing the cover but I did. I then went to all the Stock Photo sites and spent about 3 days trying different things, playing around with ideas. I hardly left my office for hours on end.

The story of Necessary Detour is Rear Window (Hitchcock) meets The Bodyguard. The woman is in turmoil as she finds distraction in spying on the strange family next door.

I finally decided that I wanted to have both characters on the cover and eventually came up with this...

I sent my idea off to the publisher and the cover artist came up with this...

I love it! Although I did like the stars and lake in the first one, the new cover represents the two heroes much better. She's a Rock Star, running away from a life and a stalker and he's trying to not get involved with the woman who's moved next door on their remote, uninhabited lake. It's a Romantic Suspense, so this font works really well. Thank you, cover artist.

One cover down.

Then I decided to change a cover I have control over. I wrote a Fan Fiction novel for Kindle Worlds in the Lei Crime category and it isn't doing as well as I'd hoped. The story is a kick-ass mystery whodunit and with the support of the author of the original series, Toby Neal, I just assumed it would take off like a 747 in a tail wind. It hasn't and I can only think it's the cover with the reference to the Rocky Horror Show (bloody font) or the young woman on the cover who might suggest she's younger than she actually is in the story. Because I'm not sure what the novel's problem is, I'm trying cover first.

I asked my buddy Bob, who is a world famous Hawaiian photographer and has the photo site Photo Images Maui, if I could have a lava photo. For free. 'Cause we're friends. He said yes and I tried a few things with his GORGEOUS photos of lava.

I finally ended up with a design that the group of authors at Lei Crime Kindle Worlds Facebook Secret Group approved. Toby Neal too, which is like saying the boss approved. She's very hands on with her Kindle World group and the way she helps us and cares about our projects I have to think she's an amazing mother. Toby suggested the font be bigger in the title and she was right! (We have to leave space at the bottom left so Kindle Worlds can put their logo on there.) Last night I uploaded the new cover but have yet to see the change on Kindle Worlds. We'll see if the new cover helps.

I actually really like this cover.
Today.
Tomorrow is a different story.
See what I mean about indecision?

As of this moment, my other covers are working for me just fine. I think. What do you think? I might get the artist to change the busy box set 3D cover. Check out my Amazon page and let me know what you think of my covers. Kim Hornsby on Amazon

Kim Hornsby is the Bestselling Author of THE DREAM JUMPER'S PROMISE, available on Amazon books. her stories usually involve a Suspense, a Romance, and a touch of Supernatural.

USA Today Bestselling Author Goal!

Box Sets and Hitting Bestseller Lists!

Box Sets are the new Biggest Thing! And you know why an author would offer a book that took her 2 years of her life to write for only 10 cents? To hit the USA Today Bestselling List. Or any other list would be nice too.
That's the main reason authors are banding together in bunches of 10 to offer a book, but the other reason is almost as good--To cross market with other authors, gain readership through them, and get people hooked on their series by offering the first book virtually free.

I'm no different. I saw the Box Set train leaving the station and jumped on board!

KOBO

https://store.kobobooks.com/en-US/ebook/passion-danger

Barnes & Noble
http://www.barnesandnoble.com/w/books/1121719397?ean=2940152175356

Amazon
Available on Most other ebook etailers!

Two months ago I researched these anthologies on Amazon, read blogs on them, studied covers, titles, and talked to authors who are already involved in a box set. I already was a year behind, seeing I wanted to get in a set last year this time. Feeling behind in anything always drives me to maniacal productivity.

I contacted a bunch of authors, whose books I loved reading, whose writing I respect greatly, and who write in a slightly similar genre as me. While waiting for these authors to think about my proposition I worked on a title.
In terms of search engines, I decided on the title Passion & Danger, having seen a lot of romance books starting with the word Passionate and knowing we would pop up in a reader's search. All the books I planned to have in the set had these two aspects in common. Passion and danger.
I was turned down by a few authors who either couldn't give me the temporary publishing rights, didn't have anything that wasn't already in a set, or didn't see themselves fitting in with the group. I appealed to my chosen few writers by asking them if they wanted to become a USA Today Bestselling Author. If they did, here is my plan. (insert my email here.)
Only one of us holds the title of USA TODAY Bestselling Author and she said yes even though her book has thousands of reviews on Amazon and might not need to join us for any particular reason.

Alexa Grace is a superstar of Romantic Suspense but also savvy enough to know that you can always reach more readers through cross networking. We had our star author for the first book!

Toby Neal is a marketing wizard, prolific author and writes fabulous, gritty crime/romance set in Hawaii. I was amazed and thrilled she said yes. Her Lei Crime Series is so popular, she has her own Kindle World! What?

Kristine Cayne has won so many awards in Romance and Suspense, that I can't list them all here. She's a top author at Amazon and her willingness to join us was another coup. Yowza!

Dana Delamar, another bestselling author, agreed to get on board with her awesome novel, which is book 1 in her bestselling series. Love her writing! And she agreed to help us with marketing, something she does as a sideline, along with editing.

Alicia Dean who was my editor for two books and writes multi-genre. She also writes for Kindle World and heads up Authors Helping Authors and many marketing groups. She is a go-getter! Alicia let us have her gorgeous novel that weaves in a paranormal aspect. Wow!

Then I asked Pat White, the Harlequin Intrigue author who got me into this kooky business in the first place and she gave us her fun romantic suspense. I read it years ago and laughed all the way through. We had our first humorous mystery. I couldn't believe my luck.

Diana Layne had huge success with book 1 and 2 in her Mafia series and was ready to release book 3. Luckily she saw this as a good way to market and we got book 1 for the set. It's a Bestseller with about 500 reviews and is a Golden Heart Finalist. Ca Ching!

Bestselling author and Louisiana writer, Lori Leger, was convinced to lend us one of her many novels and willingly offered to do the formatting, something I didn't want to take on (even if I could) and didn't exactly want to pay hundreds for someone else to take on. I loved this love affair and all the Louisiana/Cajun spice in all her books.

My critique partner, Christine M. Fairchild, is ready to release the much-anticipated Book 2 of The Goliath Conspiracy Series and let us have Book 1--An enormous Bestseller! Suddenly I had her kick-ass thriller to complete the set and I was doing the happy dance all over my house.

Add in my Award-Winning, Best-Selling Romantic Suspense, the first in the Dream Jumper series and we had ten tantalizing books of Passion & Danger.

Everyone began with a check of their formatting while I hunted for a cover photo. We had a huge decision to make that most women never give much thought to.

Hairy chest or clean-shaven chest??? This question occupied our emails and my mind for about two weeks while I polled women. I'd found an awesome photo that depicted our theme but the cover model had a hairy chest. Dare we?
In the end we decided on the picture of  gorgeous cover model, Harvey Stables with a sultry blonde, Amber, and had The Killion Group go to work on our cover.
Note: We needed a flat version too because of Apple and they supplied all the sizes and versions when it was done! See below.

We decided on a marketing budget, put money in the pot, and set to work figuring out what sites gave us the most bang for our buck.
Lori began formatting, careful to keep the file as small as possible because of Kindle's 3 KB rule for .99 books. We really wanted to offer this for .99 and as I type this I'm still not sure if we'll be able to reduce the file from 3.5 to 3. All photos of our covers had to go as well as back matter, front matter and such. Poor Lori. She was able to keep the file large for Draft 2 Digital, a new uploading service similar to Smashwords because they can take a huge file. They will also do all the converting for you and even will set everything up for CreateSpace, if you like. Having box sets in print is completely ludicrous because they'd have to cost over $100. but it's nice to know for single books.
We set a publishing date for May 17 and have given ourselves over a month to gain all the presales we can in that month. We anticipate a nice dump of sales on that day, chosen specifically because USA Today begins their weekly count on Sundays.

As I learn more about this process, I will let you know in installments, publishing along the way about the journey to USA Today Bestselling Status. One thing I learned that was disappointing is that another box set comprised of List Authors is releasing the day after us, hoping for NY Times Bestselling status. (They start their count on a Monday). We are not so lofty in our goal--USA Today is good for now.
 We have marketing set up that includes lots of sites that will advertise our book, although BookBub does not take multi-author box sets yet. We went with My Romance Reads, ENT and Kindle Books and Tips for the big ones and Awesome Gang, Indie Author News, Book Soda, Genre Pulse, EBook Booster, Choosy Bookworm and others.

 


If you're reading this, please consider buying our presale for your own enjoyment, as well as helping us realize our Indie Dream. Here's the current links with more to come:

KOBO

https://store.kobobooks.com/en-US/ebook/passion-danger

Barnes & Noble
http://www.barnesandnoble.com/w/books/1121719397?ean=2940152175356

Amazon
bit.ly/10for99c

And here's a photo of very embarrassed me with Harvey Stables at a Romance conference. :) Everyone lined up to pose with the generous and polite Harvey.
More later...


Kim Hornsby is an Amazon Bestselling Author of Suspense and welcomes comments to this blog.

KDP SELECT FREE DAYS - guide

Ever wondered how some free books rocket to the top of the free lists while others get stuck at the bottom. Advertising plays a big part in a free promotion's success. Amazon Bestselling Author, Kim Hornsby, walks you through the steps to enroll in KDP SELECT and explains how to benefit from a FREE promotion. This booklet includes her magical list of over 50 advertising sites, including links to blogs and sites with more places to submit free ads to get your book in front of readers. Many of these sites will work for discounted books too. 

Giving your book away for five days every 3 months can be the difference between making it or breaking it for new authors who are just beginning to build a following. Free Days coming up? Isn't it worth the price of this booklet to get some free ads in place to showcase your masterpiece?
Get your copy HERE. Only $.99 for over 50 advertising sites!

WRITERS ARE BUSY PEOPLE. THIS IS AN INEXPENSIVE, CONCISE GUIDE--NOT A BOOK--INCLUDING LINKS TO OVER 50 PLACES TO ADVERTISE YOUR PROMO, MOST FREE TO YOU!

You're Welcome.