PNWA 2017 Was Awesome! -Part 1

I just got home from attending the Pacific Northwest Writers' Association Conference in SeaTac this weekend and man, I'm on information overload!
I took in way too much for the size and age of my brain. It may blow up. I'm staying outside just in case things get messy if I explode.

Web page for the Conference

I was not exactly attending the con every day but was helping authors with pitches Thursday night, doing the book fair Friday night, and was officially at the Con all day Saturday beginning with an 8 AM class with beautifully eloquent Laurie McLean of FUSE Literary.

Let's start there, shall we?

Laurie McLean must've been up since 4 AM because she was so awake and spot on, and informative, it made me feel like a front row sloth on NyQuil. I managed to take some strange notes and the following is from my chicken scratch...

- Print is not necessarily on the rise, ebooks rule and are still on the rise.
-Think about marketing towards the phone generation who are getting older and do everything on the phone.
-Audio are still subsidiary rights for authors
-Do something different like alternate endings or a YA version of your thriller, keep current of what can be done for an eBook.
-Do a Goodreads Giveaway for your ebook
-Podcasting is popular now! Get a youtube channel
-Book Baby is like KDP
-Book Scanner has something to do with checking ranking (cryptic notes)
-It is possible an agent will rep an audio book only-kind of a new idea that Laurie might have invented.
-ACX - you can do a royalty flip or one time fee to the narrator
-Do Facebook Live events everywhere you go that's interesting!
-Submit your book to agents who rep book to film deals
-Don't forget merchandising rights to all things connected to your book. eg) create a line of clothes or jams, or toy swords etc
-Word Press looks like a web site but is a blog and it's free
-Follow Bestselling authors who write better than you in your genre and comment on Twitter and FB
-Laurie McLean is a wealth of info, from a tech background as well as literary and says this publishing biz is a revolution that didn't change for decades and now changes drastically every week! Keep up with the changes, author.
Being repped by FUSE must be awesome!

Next, I went to Social Media Marketing with Lisa Dawn of The Wild Rose Press
She knows a ton of stuff and was really well-spoken!

-Social Media most effective Wednesdays and weekends
-Create a community who think you're great and want to be like you
-Have your brand and tag on EVERYTHING
-Have FB cover reveal parties, rafflecopter giveaways, invite co-host authors, give them 15 minutes at the party to talk, promote, ask them to invite 200 followers, Invite people from events you attended. Time your party with your preordering release day
-Twitter parties are frenetic, be ready, create a hashtag, 7-9 Eastern time is best to grab everyone.
-Give away Amazon gift cards, have co-hosts
-Pinterest is a place to find new people you'd never have access to otherwise.
-Make boards for your books
-Pin your covers directly from Amazon, not your jpeg
-Boosting FB ads works great when you customize who will see it
-Have key words in profile to link back to your books
-Posting tools like Hootsuite, Buffer, Dilivrit.com is content management. Roundteam does auto posting so you can do all your posting one day a week.
-Twitter - Go to managefitter.com to clean out your twitter.
-Post bits of dialogue on Twitter.
-Make memes with Pic Monkey to sneak more info and words in first glance
-Thunderclap an event, launch or do headtalker.com -- one big tweet at once
-Search Engine Optimization- Use keywords for spiders to find your book
-All bios must use good keywords for the spiders to find you
-Change out your KDP 7 keywords every few weeks.

At this point I had lunch, talked a lot, needed to look at my notes about Surviving your First Year of being Published and then taught the class.
Tomorrow's blog will be about the talk I gave called How to Survive Your Virgin Year.
Stay tuned! Or sign up for my blog notification and you'll get an email when I upload blogs.

I heard such amazing stuff on all the talks and wish I'd had the opportunity to sit in more. Next year, I will. Never again will I hold off on registration for a highly recommended event just because it's in the middle of summer which is my most cherished and guarded time all year.

The conference next year is September!! Can't wait.

KIM HORNSBY is an Amazon #1 Bestselling novelist who lives in the Seattle area and writes books about women in dire circumstances rescuing themselves.
www.bit.ly/kimamzn
DANGER-DREAMS-COMPLICATED RELATIONSHIPS

I (Shamelessly) Pitched my Novel to Hollywood!

I pitched my novel, The Dream Jumper's Promise, to Hollywood players last weekend. That's the short version.

Former Cover

Here's the long version:
Over two days at the Universal City Hilton Hotel, I got 7 minutes of unadulterated privacy with a Hollywood producer to share the bare bones of my story line.

Final Cover

I also shoved my book into the purses of two other producers, one of whom said she thought my log line was intriguing, the other who was basically trying to leave the room. I weaseled my way into conversations and made the most of my short stint in Hollywood like my children's futures depended on this weekend, which is kind of true. As a polite Canadian, I'm not proud of my behavior but I had a brief opportunity to make a connection and I tried to put myself out there, just in case.





How Did I Happen Upon This Opportunity?

Just before I left the room to pitch!

The organization, Sisters in Crime, has a Hollywood chapter that's run by screenwriters, scriptwriters, actors, novelists, talented people in their own right, and they organized an event for an elite number of novelists to come together at the Hollywood Hilton last weekend to learn how to adapt a book to Hollywood and pitch said book to some high powered producers. Free! A friend referred me.
I was accepted very last minute and booked a plane ticket that cost way more than if I'd planned this in advance. But, this was the opportunity of a lifetime for me. I'm a big movie fan, former actress, and pitching to Hollywood just sounded so damn sexy when I said it out loud!


What Did it Involve?
Over 48 hours, we authors were treated to talks from David Isaacs (Writer of Mad Men, Cheers, Frasier, Mash etc), Ron Mardigian (former senior agent at William Morris), Pam Veasey (producer/writer CSI Cyber), and a host of other industry professionals that would knock your socks off. Can you say Giving Back? Pretty sure these people didn't get paid and most of them did not come to the Hilton necessarily looking for a book to adapt.
Some did though.

Hart Hanson, creator of Bones

Over the two day event we networked, schmoozed, learned how to write a treatment, pitched, and watched a scriptwriter fall off a stage and break his ankle. True. I was talking to another polite Canadian who writes Bones when the writer of Agents of Shield stepped back and disappeared off the back of the stage where he'd just charmed everyone with stories of writing for Hollywood. Both Hart Hanson and I said "Excuse me," like polite Canadians, and bolted to the scene.

When the guffuffle died down, I spoke briefly to the producer who'd caught my attention during the talk and sounded like she might be open to a new idea, Michele Mulroney (Sherlock II) and she took my novel. I have to admit, I felt a bit whorish doing business right after Drew's accident but hey, it's Hollywood and I'd scraped together the pennies to get to California. I had one shot at Michele Mulroney and Hart Hanson was off to the ER with Drew. I'd been about to hand Hart my novel and beg him to develop a TV show around The Dream Jumper when our attention landed elsewhere. Damn.

The day before, I'd pitched to Jane Goldenring who took my book, applauded my one liner, was very gracious and accomplished, and I'm hoping she takes a look at my little Indie self-pub and sees something that would translate to the big screen and make a lot of money.
I also pitched to Stan Spry from Cartel Management and he liked the idea of the book and referred me to Haley Stoessl, Manager of Development. Haley gave me her card.

Drew Greenberg at hotel valet stand after the Emergency Room. 

Friday night, at the Sisters in Crime cocktail party, I descended on Snowfall Films exec and powerhouse, Suzanne Lyons, who asked me to send her something-- Suzanne is also Canadian and happens to be funny as hell. Marianne Moloney, who was once a VP at Universal, and discovered the book Ordinary People also worked on Roxanne, one of my favorite movies, with Steve Martin. She said I had a great name, for whatever that's worth. I hope to find her contact info and will remind her of my great name.
We met readers for studios like Dreamworks and Amblin, who spend all day reading books to recommend, or not, to their bosses. They talked about what they look for. One turned down Fifty Shades of Grey and stands by that decision.
The whole weekend was absolutely fascinating and I got on the plane Saturday night with a thirty-seven pound head full of info and full of myself because hey, I frickin pitched to Hollywood!

Here's my log line:
The Dream Jumper's Promise is about a guy who can slip into other people's dreams and uses that to solve a crime.

Here's some of what I learned this weekend in a nutshell (a pistachio, not a walnut):

-Hollywood likes books better than concepts because novels are finished, complete, characters are fleshed out. Authors are pre-approved.
-Sometimes not having a huge contract with a big 5 agency will be appealing because the rights to your book are more readily available and cheaper.
-Be prepared for changes to your book. The screenwriter might completely change everything but make sure you get credit: Based on the Novel The Dream Jumper's Promise
-Managers can work harder for a client than an agent if you're with a BIG agency
-Unsolicited material isn't as welcome as if your agent sends it (or your entertainment attorney!)
-Learn how to write a treatment, do not leave out the ending in all its beauty
-Scouts in New York meet regularly with agents trying to find books that will adapt to movie well
-Ask your agent to get on the Friday list to producers--Notable Books of the Week
-Get an agent! Imperative to lend credibility to your project.
-Find the one thing unique to your book and lead with that in your pitch
-Don't try to tackle screenwriting to sell your novel, There are experts for this.
-If a producer options your book (ties it up while trying to get a studio on board) be patient
-When you pitch, tell it like a campfire story with lots of vocal inflections.
-No more than 5 characters in pitch
-Only pitch action, no dialogue
-Thrillers are popular, especially with a female protag
-In the pitch, include the hard decisions that turn the plot
-To get these people's attention, you need something unique and you need to be aggressive. Not obnoxious, Ron said, but aggressive.
-Short Stories sometimes rise to the top of the pile for TV ideas
-If a producer options your book it may take a year or two to get the studio, director, screenwriter on board. You must be patient.

Good Luck. Somebody's going to get a movie made from their book.
It might as well be us, right!?

Kim Hornsby is an Amazon Bestselling Author who's shared the top five list with J.D. Robb, Stephen King and Dean Koontz in Amazon's Suspense Lists. She's an Award-Winning Mystery/Thriller writer who combines Danger, Adventure and often Ghosts.
Find Kim's many books on her author site at Amazon,