More Random Tips from PNWA 17

PNWA  Conference -- Part 2

I taught a class at the Pacific Northwest Writers' Association Conference, something I've been jonesing to do for years.
The class was called Survival Kit for Your Virgin Year - Tips for First-Time Authors.

Aside from having to speak in a microphone and stand at a podium (which I find terribly impersonal) it went well. OK, my new retainer thing in my mouth kept making me salivate and was distracting, and then there was that time I sneezed and it almost flew out on the stage, but I tried to rattle off as much info as possible in 90 minutes. People stayed and listened. I promised to send them my free KDP Select manual if they emailed me. Many did and I've sent it out to a bunch of new friends.

Here's the gist of what was said at the talk, for those who missed it:

You've written your book. Now what?


For self-pubbed authors...

1.       Cover-- Must catch the eye, be suitable for the genre, look professional, Kindle Cover Creator works too if you can’t spend money on a professional photo from Stock Photos, Dreamstime etc. Standards must be used to upload a photo. Professional cover creators charge from $100 and up, depending on the cost of photos. Find covers you like and email the author, or tweet message to ask who did the cover.

2.       Formatting-- Have it done professionally if you’re not sure.  Follow standards – 12 point, margins etc. At the beginning of your document, be sure to include Title page, Copyright page, Dedication, and anything else you’d like the reader to see before beginning the story. Remember Epages are free. At the end include Acknowledgements, Referral to web pages etc. Some writers put reader guides for bookclubs, some recipes, photos.

3.       Title – Must be catchy and genre appropriate, Use popular keywords in subtitle to aid in visibility, The title must be larger than your name until you have a readership. Font is important to genre.

4.       Content – Make sure you have a catchy beginning and keep the pace snappy. Imagine a contest submission for the first ten pages, then thirty etc. Use beta readers before you publish and listen to their comments, especially if several have the same criticism, Follow advice on how to write a compelling novel. Writing a good strong story without typos and problems is your best defense against fading into obscurity. Use a pro editor if you can afford one.

5.     Keywords and Categories – Amazon Keywords can make or break a novel, Make sure you have the ones that will put your book in front of readers, Learn how to request a unique category to boost sales.

6.     Promo – Free Days on Select, $0.99 Promos, Kindle Matchbook, Kindle Countdown Deals, Online ads, Some promos and sites are better than others for visibility.

FOR ALL AUTHORS--Self-Pubbed or Traditional

7.       Reviews – Must get reviews right out of the gate. Encourage friends and strangers to write you a brief review. Manage the review section of Amazon by engaging readers. (I thank every reviewer but don't comment on bad reviews!)

8.     Social Media – Pick two and do them well. Facebook has a wealth of groups you can join, use for promo, Photos! Make an Author Page and get likes, Pinterest is up and coming with a large female following, Twitter is a great way to spread the word. Follow back. Brand yourself.

9.     Friends – How to use your friends and family to get the word out without looking like a leech. Refer them to a blog on how to write you an honest review. Tell them you have a goal of 20 reviews by Month’s End. Use friends to find appropriate readers, share on Facebook, Give them a free copy to pass on.

1       Stamina – Pace yourself because you’re in this for the long run, Take short social media breaks, Keep writing, Set a 5 year plan with goals to release new books, Write short stories to promote your novels and give you a break from the full length commitment, Have short stories feed into the more expensive novels. Make them perma free, Accept the disappointments as challenges and keep going.

I have a manual on advertising and where to put money to have successful promotions on Amazon KDP Select. The booklet includes over 50 sites for free and cheap ads when you have a promotion and saves the author over 20 hours of searching for ad sites. email me for the manual and I'll send it.

Random tips

Create a great bio on Amazon's Author Central and link everything to social media

Mail Chimp for author newsletters

Don't include last names in acknowledgements or they may not be able to review

Start a group blog like this www.beachreadauthors.blogspot.com

Share readers with other similar writers- band together!

Always ask readers to sign up for your newsletter, collect readers like they are gold!

Have a pro author photo taken

I thank all reviewers bad or good to create engagement on Amazon

Ignore Goodreads reviews because their star system is brutal

Take out ads! Promo the heck out of your book like it's the best read since Harry Potter!!!

Email me for the KDP guide at kim hornsby @ yahoo .com (no spaces)

Go Get'em, Virgin!

Kim

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Kindle Countdown Deals Flops Big Time!

Update is below the post to describe why Kindle Countdown flopped!

December 1st at 8 a.m., my novel THE DREAM JUMPER'S PROMISE goes to .99 from its regular price of $2.99. I'm trying a new thing on Amazon called Kindle Countdown Deals and I'm not sure this will be a good thing for this book but I'll see at the end of the week.
You tell them how many days to run the deal and give them a starting price point. They reduce the price then build back up incrementally over that time period. If I remember correctly, my book goes to .99 tomorrow morning and after two days goes to $1.99 then on the seventh day, back to $2.99. They put a little ticking digital clock beside the price to show how much longer at this price.
The idea behind this is sales for the week it's discounted and to create buzz and good ranking for the book after having it on sale. I'm hoping Amazon puts it on some list that readers can access for cheap books because I'm limited in what I can do promo-wise. I'll be away all week with limited internet availability.
I want to do free days at Christmas and Amazon insists I keep the $2.99 price point for two weeks after the last day on the promotion so that'll put me at about December 20th when I can reduce the price again.
As a first time author, I'm still trying to gain readers and convince people to read my book, take a chance on a new author, write a review.
UPDATE!!! You cannot do a FREE Promo after Kindle Countdown Deals. You must wait until the 90 days are up.

I'll update this blog next week when I have a chance to see if Kindle Countdown Deals works or not. I'm headed to Nicaragua tomorrow for some jungle time and won't be available online. This is me hiking in the jungle in Nicaragua.

Lately my book has not been selling at $2.99. It does far better at free :) or at $1.99 and although I never guessed that I'd be okay with offering my book for so little, I now realize this is the way to build a career.
The second in the series THE DREAM JUMPER'S SECRET will be out the first week of February and that should be a big shot in the arm for the PROMISE book, as well. Anyone out there have experience with Kindle Countdown Deals? I'd love to hear from you in the comments.

Nominated for BEST INDIE FIRST BOOK by Indie RomCon

Amazon Bestselling Author Kim Hornsby

December 13th UPDATE: I really hoped there'd be some breakthrough sales of this book with Kindle Countdown Deals but I sold very few copies of the book at each price level. It was almost like there was a sign on it saying "don't buy this." My sales plummeted. Maybe they were going to anyhow, seeing it's the Holiday Season and romance readers enjoy reading Christmas Love Stories, (like Christmas by Candlelight) but I've never seen such poor ranking for this book since it was launched! Not just that, but now I can't adjust the price to where it does make sales because I'm locked in at the higher price for 2 weeks after the promo. All round, this did not work for me at all. Good thing I have other books and novellas out there. And I have a husband to support me while I try to make a go of it as an author!

UPDATE!!! You cannot do a FREE Promo after Kindle Countdown Deals. You must wait until the 90 days are up. This has successfully tanked my book sales now for 2 months. I will never do this promo again. Little did I know when I wrote this blog in December.

The Dream Jumper's Promise
Blurb

Tina Greene can't accept the presumed surfing death of her husband, Hank. Months after signing the death certificate, she trades mourning for saving her Maui dive shop from bankruptcy. When Jamey Dunn walks back into her life things take a strange turn. Dreams of Hank have the dive instructor questioning her sanity and leaning heavily on Hank's best friend, Noble. Jamey and Noble clash at every turn, both desperate to help Tina. When Jamey suspects Tina's strange dreams hold clues to Hank's disappearance, he must reveal his unusual ability to visit dreams. Trusting the man who once betrayed her doesn't come easily when the decision to let Jamey enter her subconscious has a price. As Tina, Noble and Jamey decipher the mystery of Hank's disappearance, grave danger sets in to reveal that one person is a traitor, one is flirting with insanity and one is an impostor.

Kim Hornsby is the AMAZON BESTSELLING author of THE DREAM JUMPER'S PROMISE, NECESSARY DETOUR and THE HUSBAND HUNT. Visit her amazon page to find inexpensive downloads and print books.

Kindle Direct Publishing Select Free Days. Read this First!

KDP FREE DAYS, OR NOT? THAT’s THE MILLION DOLLAR QUESTION.

There are thousands of readers out there who will pay for your books but many of them will barely look at your novel without a sign it's worth paying for. Especially if you are a new author and without a huge following. 

One way to help get sales is to offer your novel free. This generates free ‘sales’ and looks good on paper, even if you don’t see money for those downloads. And, if you’re in this for the money, I feel kind of badly for you right now. (Imagine me patting your back and handing you tissues) I have done KDP Select free days about 10 times now and feel like a bit of a Select Amazon expert.

Amazon Headquarters in Seattle

For free days, I upload a version of my book that includes a note after THE END to ask if the reader sees fit to review, the author would really appreciate it.

In the days after free days, sales escalate. So do the reviews a week or two later. The ranking looks much better approximately two days later. Don’t freak the morning after free days when your book is 164,000 in rank. It’ll decrease as the day goes on.  Soon after, you’ll get reviews. Many of the reviews that follow your promotion will start out like this “I wasn’t sure what to expect but …”
Why do they expect so little? Because it was FREE! The expectation is less than if the reader paid $12.99 for an e-book download. It’s no wonder some of the best books don’t have all 5 star reviews.  Novel readers want their moneys' worth. I have yet to read Gone Girl because of the cost. Just sayin’. Oh and now it's going to be a movie, without my help.

                                                              Gone Girl Cast Announced

 If you have lots of reviews that are above 4 stars, you'll get more real sales eventually. This is fact. The readers who don't subscribe to free day lists on a daily or weekly basis will jump on board to buy the book when they see more reviews. Books with 200 reviews and over a 4.7* rating are more likely to catch on than 6 reviews and a 3.2* average. Do some hopping around on Amazon, and check out Safe Haven, Sins and Needles and Warm Bodies. I use those three because my novel was lumped in with them and I spent weeks/months watching. Two were movies and one was a breakout series that came out boom, boom, boom and caught on like wildfire.

I'm a stat watcher. I watch my stats daily, sometimes three or four times a day. When things are going well with a book, I’ve been known to wake up in the middle of the night and check stats. By stats, I mean ranking, not sales. It’s not necessary to check my sales if I’m looking at ranking on the Amazon list. Ranking reflects sales. Another thing I do is keep track of books that were published the same week as me. I love to reflect on how their sales are better than mine. From this obsessive activity, I’ve learned a lot. Here’s some of what I know to be true. The ranking is directly related to sales and sales are affected by :

1. 'NY Times Bestseller' at the top of the cover, or something similar

2. Lots of good reviews – Over 100 is good, Over 300 is better

3. Amazon Ranking (or Kobo etc) Less than 10,000 in Kindle books is great

The above indicators help a reader to avoid paying for a clunker. And there are a lot of poorly written books out there right now, with self pubbing at an all-time high.

4. Whether you have the power of a publisher or NY publishing house behind you.

5. Whether it's a series, or not. Series are BIG!!

6. COVER! Non-pro covers are overlooked on a regular basis. Pay the $200.

7. Whether the author has a following. If this book is the third of a series, the sales should be better than a first one with no second published.

8. Ads, marketing, word of mouth, BUZZ!

9. If you love ranking, find a rare category and boast that you are top ten in psychic romance. Sure it might be Romance, Suspense, time travel, werewolf, psychics but you’re top ten!

I watched Safe Haven rise to the top of the lists this year. And stay there. For a long time. Yes, Nicolas Sparks has a huge following. Look at the list above and the only one not used was #5, the series, and instead of that he had a movie with Julianne Hough and Josh Duhamel.

I also watched a novel (comparable to mine) rise to a USA bestseller in the last ten months. The author did free days with me, right after we both published late December 2012, both of our books did well, then she published the second and third in the series within two or three months of each other and her rise to stardom was imminent. The writing is pretty clean for a self- pubbed author, the cover is hauntingly compelling and she has over 200 reviews on each of the 3 books. Ta Da! She went free several times with the first one to get her stats up, published the second, went free to get those stats up and the rest is history. What this author did with her high concept romantic suspense novel that I did not do, was release 3 in one year, had a pro cover to start with, and who knows what else. I'm still watching her... Not that The Dream Jumper’s Promise was left in the dust. It’s done well for itself. Especially for a first novel, but without a second in the series to keep the readers engaged, I lagged behind.

And so, dear readers, these are my observations. I’m a huge fan of Free Days. And of marketing those days to the absolute max. When my thriller, Necessary Detour, went free over Valentine’s Day in 2012, with The Wild Rose Press, I had 42 ads out there to announce the deal. Some were free to me, some cost a few dollars. None cost over $20.  I got 35,000 downloads in 5 days and made almost $2,000 in the following month in royalties as well as landing #42 in Author ranking, above some very heavy hitters. That was a month to remember.

If you decide to do KDP and take advantage of the 5 Free days, here’s my gift to you. 

Do 3 of your 5 days at the beginning of the 90 days, and do 2 days, 60 days in. To advertise, log on http://authormarketingclub.com/members/submit-your-book/  to see 20-30 sites that will advertise for your free days at little or no cost. Then sit back and watch. 

You’re welcome.


 

Kim Hornsby is the  author of KDP Free Days, http://amzn.com/B00AFJ8BJS a cheap eBook on Amazon that elaborates on how to get the most out of your Select Free days.
She's also the Amazon Best Selling Author of Necessary Detour and The Dream Jumper's Promise. He highest ranking as of November 10, is The Husband Hunt, a perma free short story that reads like watching a series of THE BACHELOR.